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PRODID:-//B2B eCommerce Association - ECPv6.14.0//NONSGML v1.0//EN
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METHOD:PUBLISH
X-WR-CALNAME:B2B eCommerce Association
X-ORIGINAL-URL:https://v2clone.b2bea.org
X-WR-CALDESC:Events for B2B eCommerce Association
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T090000
DTEND;TZID=UTC:20251113T110000
DTSTAMP:20260814T102418
CREATED:20251022T142809Z
LAST-MODIFIED:20260115T162003Z
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SUMMARY:Now or Never: Securing buy-in for B2B eCommerce
DESCRIPTION:B2B eCommerce is no longer optional! It’s a strategic necessity for manufacturers and distributors looking to modernise sales channels and stay competitive. \nBut many organisations face the same challenge: securing leadership buy-in is hard enough\, and even when approval is won\, execution mistakes can derail momentum\, damage credibility\, and stall investment. \nKey topics \n\nWinning board-level support for eCommerce investment\nAvoiding common mistakes in implementation and scaling\nBuilding a framework that delivers customer value and sustained leadership backing.
URL:https://v2clone.b2bea.org/event/now-or-never-securing-buy-in-for-b2b-ecommerce
LOCATION:The Brasserie of Light\, Selfridges\, 400 Oxford St\, London\, W1A 1AB\, United Kingdom
ATTACH;FMTTYPE=image/png:https://media.b2bea.org/app/uploads/2025/10/PicBG-hor-1200x628px.png
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