B2B eCommerce News & Insights
The B2B eCommerce Association brings you B2B eCommerce & digital transformation news and insights from across the globe.
Insights & advice
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
Podcast
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual…
GTSE Joins the B2B eCommerce Association
The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director…
Insights & advice
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…
Insights & advice
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching…
Insights & advice
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…
Insights & advice
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s…
Insights & advice
Your Digital Maturity Score Isn’t a Number. It’s a Direction.
The B2BEA Digital Maturity Self-Scoring Tool is back and it’s worth a second look….
Podcast
Commerce Is Bigger Than Checkout with David Blue
In this episode of the B2B eCommerce Show, Justin King sits down with David Blue, Founder and CEO of Saltbox Management, to explore what he calls “Big C Commerce”, the omnichannel reality of how B2B companies actually make money.
Insights & advice
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
B2B eCommerce has shifted from an optional channel to a core business capability. For…
Insights & advice
Digital Marketing Transformation in Manufacturing Industries
As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows,…