Product Content & Maturity
Explore long-form guides, articles, podcast episodes and resources from the B2B eCommerce Association and partners.
The Right Technology, The Wrong Customer What PIM Vendors Can Learn From Elias Howe
Article Four of Four — The B2B Ecommerce Association White Paper Series on PIM…
How Do You Find the Right PIM Partner for B2B?
Most B2B manufacturers and distributors that have struggled through a product information management (PIM)…
The Expedition: A Manufacturer’s Guide to Getting Product Data Right
Hiram Bingham didn’t wander into the Peruvian Andes and stumble across Machu Picchu. He…
Two Different Problems: Why the PIM Decision Looks Nothing Alike for Manufacturers and Distributors
Article One of Four — The B2B Ecommerce Association White Paper Series on PIM…
Guide: PIM Solution for Manufacturers & Distributors
GUIDE: PIM Solutions for Manufacturers and Distributors Most PIM projects fail not because of…
Distributors: Stop Trying to Fix Your Suppliers. Here’s What to Do Instead
Distributors are constantly running into challenges when trying to change data standards. Instead, distributors…
On-Demand Webinar: Data Reality for Agentic Commerce: Data Preparedness, Sovereignty & Ownership
B2B commerce is evolving far beyond traditional eCommerce. As organizations explore the shift toward…
The Truth About B2B Data with Matthew Dares
In this episode of the B2B eCommerce Show, Justin King sits down with Matthew Dares, Partner and Head of Customer Success at TORQ, to explore how operational discipline, product data strategy, and AI intersect to drive real, scalable outcomes in B2B commerce.
Beyond The ERP: Rethinking B2B Order Management
B2B buyers expect more than your ERP can deliver The gap is widening. Buyers…
The Real Power of Product Data with Kerry Young
In this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.
Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data
Merchkit is helping B2B manufacturers, distributors, and brands take the next step in digital…
Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships
If you’ve spent any time in B2B eCommerce, whether you’re on the manufacturer or…