Doyon Després Drives Omnichannel Growth with a B2B Customer Adoption Strategy

Doyon Després, born from the merger of two major distributors, is a leading supplier of professional kitchen equipment and supplies. The company serves a broad B2B clientele of restaurants, institutions, and food-service businesses, while maintaining a growing retail presence. Facing growth ambitions, Doyon Després partnered with Novatize to modernize its eCommerce platform, unify operations across channels, and strengthen both its B2B and B2C acquisition strategy.

Results at a glance:

• 25 % average conversion rate across accounts
• ROAS of 13.0 on “cooking class” ad campaigns
• 200 K+ clicks / engagements generated
• 60+ products listed on Amazon Canada

What Changed

Novatize enhanced Doyon Després’ Adobe Commerce (Magento) platform to better support its B2B clientele and simplify high-volume ordering. Updates to product architecture, pricing logic, and checkout flows created a faster, more efficient purchasing experience while keeping flexibility for retail buyers. A targeted digital acquisition strategy was launched to grow and engage the B2B segment. Through data-driven campaigns, marketplace integrations, and performance media, Doyon Després increased visibility among distributors, restaurants, and other professional buyers.

Why It Matters

This project demonstrates how a traditional distributor can evolve into a modern B2B commerce leader by focusing on the needs of its B2B clientele. By combining platform optimization, user experience improvements, and performance marketing, Doyon Després built a scalable digital foundation that supports its business customers with efficiency and precision. The transformation bridges the company’s strong physical distribution roots with a unified online presence, allowing its B2B clientele to access products easily, order seamlessly, and strengthen long-term business relationships in a digital-first environment.

“Novatize is an excellent partner who has accompanied us in several Web development and improvement projects, while respecting our budget and schedule. This is our first year working with them, and it certainly won’t be our last!” – Stéphanie Cloutier, Marketing and Customer Experience Director, Doyon Després