B2BEA Member Badges
Show your support for the B2B eCommerce Association and build trust with your customers. Choose a badge style below and add the personalised HTML snippet to your website. Your snippet appears under each badge preview.
How it works
1. Pick a style: Landscape or Square, in Dark or Light.
2. Copy your snippet: Use the Copy HTML button beneath your chosen badge.
3. Paste on your site: Add it to your footer, About/Partners page, or anywhere you want it to appear.
Badge options
You’ll see four options. Each tile includes a preview and your unique code box.
Please log in to access member badges.
Where to place the badge
1. Footer: Consistent site-wide visibility.
2. About / Partners page: Alongside other memberships and certifications.
3. Blog post templates / Resource pages: Subtle credibility signal on high-intent content.
Implementation tips
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Paste the snippet exactly as provided. It includes sizing, alt text, and a link back to B2BEA.
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If you use a CMS (WordPress, HubSpot, Shopify), add the snippet in a HTML / code block.
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For dark site themes, select a Light badge. For light themes, select a Dark badge.
Paste the snippet exactly as provided. It includes sizing, alt text, and a link back to B2BEA.
If you use a CMS (WordPress, HubSpot, Shopify), add the snippet in a HTML / code block.
For dark site themes, select a Light badge. For light themes, select a Dark badge.
Accessibility
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Each snippet includes descriptive alt text for screen readers.
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Keep badges at a readable size (min width 120px).
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Maintain clear contrast with the page background.
Each snippet includes descriptive alt text for screen readers.
Keep badges at a readable size (min width 120px).
Maintain clear contrast with the page background.
Brand & usage guidelines
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Do not edit, recolour, or distort the badge.
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Keep clear space equal to ½ the badge height on all sides.
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Do not pair the badge with unrelated offers or endorsements.
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Link the badge only to b2bea.org (the link is included in your snippet).
Do not edit, recolour, or distort the badge.
Keep clear space equal to ½ the badge height on all sides.
Do not pair the badge with unrelated offers or endorsements.
Link the badge only to b2bea.org (the link is included in your snippet).
Tracking (optional)
To track badge clicks, wrap the link in your analytics tooling or add UTM parameters to the href. Your snippet supports this; use your normal process if required.
Example UTM (optional):
?utm_source=member-site&utm_medium=badge&utm_campaign=b2bea-membership
Troubleshooting
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Badge not showing? Ensure you pasted the full snippet and your site doesn’t strip <script> or <img> tags in that area.
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Wrong background match? Switch to the Light/Dark variant and copy the new snippet.
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CMS sanitising code? Use a “custom HTML” block or place in a theme/partial include.
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Caching/CDN: Purge cache after adding the badge.
Badge not showing? Ensure you pasted the full snippet and your site doesn’t strip <script> or <img> tags in that area.
Wrong background match? Switch to the Light/Dark variant and copy the new snippet.
CMS sanitising code? Use a “custom HTML” block or place in a theme/partial include.
Caching/CDN: Purge cache after adding the badge.
Need help?
If you’d like us to review placement or size, contact support@b2bea.org
with a link to the page where the badge appears.