Cables To Go: Connecting Customers with Refined Solutions Through Search
Case Study Overview
C2G, a leading manufacturer of high-performance cabling and connectivity solutions, upgraded its eCommerce experience with HawkSearch to better serve both consumers and business buyers. With thousands of SKUs and complex product attributes like length, color, and connector type, C2G needed a search solution that could handle depth and precision while supporting flexible merchandising and design control.
By implementing HawkSearch, C2G gained full control over product discovery with features like Relevant Recommendations, Smart Autocomplete, and Faceted Navigation. Business users can now tailor search results to customer intent, while developers enjoy the freedom to adjust design and functionality through HawkSearch’s API-driven customization tools. The result is a faster, smarter, and more refined search experience that aligns with both consumer and reseller needs.
The impact was clear: C2G achieved a 6% increase in conversions, a 12% boost in transactions, and a 5% rise in search usage, proving that intelligent search and merchandising can directly drive engagement and revenue growth.
Case Study Snapshot
More from HawkSearch
Misumi, the world’s leading supplier of configurable mechanical components for machine construction, transformed its online customer experience with HawkSearch. Facing challenges from inconsistent product data and limited search functionality, Misumi…
Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed….
Berlin Packaging, the world’s leading hybrid supplier of rigid packaging and industrial supplies, turned to HawkSearch to power a smarter, faster, and more personalized eCommerce experience. With tens of thousands…
BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase products online. With over 1.5 million catalog records and…
For over a century, the American Management Association (AMA) has been a global leader in professional development and management education, helping business professionals build the skills to lead effectively and…
Cuyahoga County, Ohio—the state’s second-most populous county—modernized its digital presence to better serve millions of residents seeking essential information and public services. The county’s official website, CuyahogaCounty.gov, had become a…
Digital Commerce 360 (DC360), a leading source of ecommerce data and research, powers its flagship Top 500 Guide—a comprehensive database ranking the top online retailers across hundreds of metrics. As…