Wastequip Builds a Repeatable B2B Commerce Rollout on OroCommerce
Case Study Overview
Wastequip is a leading North American manufacturer in waste handling equipment. With Mountain Tarp®, the company launched a B2B parts commerce experience on OroCommerce focused on repeat ordering and parts discovery. That first implementation created a foundation Wastequip can extend across its brand portfolio.
Customer Success by the Numbers
- 40% Growth in eCommerce sales in year 1
- 83% Growth in organic & direct traffic
- 2–4 Weeks faster time to market
The Challenge
Parts customers don’t always shop with clean product names and part numbers. They often recognize what they need by location in an assembly or by sight, and they need answers quickly, sometimes while the work is happening.
Internally, Wastequip also needed a way to keep product information consistent. Product details and digital assets were spread across teams and tools, which slowed down updates and made it harder to publish with confidence. For a first eCommerce launch, they needed an approach that wouldn’t create a permanent support burden.
From the platform, Wastequip expected B2B ordering built for repeat purchases, flexible customer pricing, and shipping rules that reflect parcel and LTL reality. They also needed tight Salsify integration to keep product content and assets consistent, plus a site that works well on any device.
To deliver that, Wastequip partnered with Americaneagle.com to launch Mountain Tarp on OroCommerce and integrate the storefront with Salsify and core commerce services.
The Solution
Wastequip selected OroCommerce as the foundation for its first B2B eCommerce rollout, starting with Mountain Tarp. The team built a storefront that could handle B2B ordering rules and stay accurate as product content and catalog details changed.
First, Americaneagle integrated OroCommerce with Salsify so Wastequip could manage product data, categories, attributes, and digital assets in one place, then publish structured content into the storefront. This supported the 2–4 week improvement in time to market for updates and additions.
Next, the team built a more practical way to find parts. Mountain Tarp introduced interactive assembly drawings (exploded diagrams) where customers can click hotspots and jump directly to the correct SKU and product details. That reduces guesswork and helps prevent wrong-part orders when a customer doesn’t have the part name.
On the buying side, OroCommerce supported:
- multi-item ordering
- customer-specific pricing logic
- automated customer registration workflows
Americaneagle also integrated Hawksearch for site search, Cybersource for payments, Avalara for tax calculation, and FedEx parcel + LTL services for shipping logic and rates.
Our website has become a resource for our sales team. The ability to view our website on multiple devices, and the ease with which we can update our products with custom integrations has made this an easy site to support, which has enabled us to focus on other aspects of managing our eCommerce business.
– Kevin Creese, eCommerce Director at Wastequip
The Impact
In the first year after launch, Mountain Tarp delivered measurable growth and adoption:
- 40% growth in eCommerce sales
- 83% growth in organic + direct traffic
- 15% adoption rate, above the industry benchmark for their business
The site also became a practical resource for internal teams, giving sales and support a reliable place to reference product information and customer-facing details.
With Mountain Tarp live, Wastequip has a proven model they can replicate as they bring additional brands online, using the same content structure, commerce workflows, and integration patterns established in the first rollout.
Case Study Snapshot
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