Transforming B2B Complexity into Competitive Advantage

About

About:
In B2B eCommerce, complexity kills growth. When buyers juggle multiple sites and fragmented workflows, they don’t just abandon carts — they abandon brands.

Parts Town, the leading distributor of genuine OEM foodservice and commercial kitchen parts, faced this challenge early. Rather than investing millions in warehouses and inventory, they made a strategic pivot: launching a curated marketplace with Mirakl.

The results? A one-stop shop that expanded into adjacent categories (HVAC, janitorial, residential appliances), increased order frequency and basket size, and delivered 600% GMV growth — all while maintaining a seamless, single-brand experience.

Join Maria Turavani, Director of Marketplace at Parts Town, to discover how marketplace strategy became their force multiplier for growth, M&A, and customer experience — without traditional CapEx.

What You’ll Learn:
Turn demand signals into revenue opportunities: Use real search data to validate category expansion before you fund inventory

Scale without channel conflict: Implement pricing governance and geolocation rules that protect existing relationships

Rethink B2B fulfillment: Explore innovative models — including dealer networks — that improve SLAs without adding fixed assets

De-risk M&A with a marketplace “test bed”: Identify and acquire high-performing sellers with proven unit economics before you invest

Hosts:
Maria Turavani, Director of Marketplace at Partstown
Haanee Monem, Director of Client Success at Mirakl