In B2B, Your Buyers Need More Than a Portal Stuck in the 90s

Legacy B2B buyer portals, built around ERP limitations, prioritize internal convenience over customer experience. They hide products, fragment data, and fail to scale with modern buyer expectations. The article argues for connected B2B commerce where ERP, CRM, and eCommerce work as one to deliver real-time data, personalization, discoverability, and actionable insights, turning digital commerce into a true growth engine rather than a static portal.