Technology Snapshot

Made By

Cloudfy B2B Platfom

Market Focus

Mid-market

Country HQ

UK & Ireland, North America

Regions Served

Asia & India, Australia & New Zealand, Europe, Global, LATAM, Middle East

Year Launched
2010

Technology Type

The Ecommerce Platform Purpose-Built for B2B Trade. Overview

Cloudfy is a purpose-built B2B ecommerce platform designed specifically for manufacturers, wholesalers and distributors looking to digitise complex trade ordering processes.

Unlike B2C ecommerce platforms adapted for wholesale, Cloudfy is engineered for the realities of B2B commerce. The platform supports customer-specific pricing, large basket orders, multi-user company accounts, approval workflows, and advanced trade ordering logic.

Cloudfy enables businesses to provide their customers with secure online trade portals where buyers can log in, access negotiated pricing, view order history, and place orders quickly and efficiently.

The platform integrates directly with leading ERP systems including SAP, Microsoft Dynamics, Sage, NetSuite and Salesforce, helping businesses automate manual order processing and streamline operations across sales, customer service and finance teams.

By connecting ecommerce with back-office systems, Cloudfy helps manufacturers and distributors reduce operational complexity, improve the customer buying experience and scale digital trade revenue.

Typical Use Cases

• B2B trade portals for manufacturers and distributors

• Wholesale ecommerce platforms

• ERP-integrated online ordering systems

• Customer self-service ordering portals

• Large basket B2B ordering environments

How do you position yourself against competitors?

Cloudfy positions itself as a specialist B2B ecommerce platform built specifically for manufacturers, wholesalers and distributors, rather than a traditional B2C platform adapted for wholesale. This focus allows the platform to support the operational realities of B2B trading without the extensive customisation often required by retail-first ecommerce systems.

Key points of differentiation include:

• Purpose-built for B2B – Cloudfy was designed specifically for wholesale and distribution environments, rather than adapting a retail ecommerce platform for trade use.

• ERP-first architecture – The platform is designed to integrate deeply with back-office systems such as SAP, Microsoft Dynamics, Sage, NetSuite and Salesforce, enabling seamless data synchronisation between ecommerce and ERP.

• Complex pricing support – Native support for customer-specific pricing, contract pricing, tiered pricing structures and negotiated trade terms.

• Large basket order capability – Built to handle high-volume B2B transactions, including orders containing hundreds of line items.

• Multi-user company accounts – Supports multiple users within a single customer account with roles, permissions and approval workflows.

• Advanced B2B ordering workflows – Features such as quick order forms, repeat ordering, order templates and bulk product uploads designed for professional buyers.

• Flexible integration options – Supports multiple integration methods including APIs, XML, CSV, flat files and middleware, enabling integration with complex enterprise environments.

• Customer self-service trade portals – Buyers can log in to view pricing, place orders, track deliveries and manage their accounts without relying on manual sales support.

• Customer mobile app – A dedicated mobile ordering experience allowing trade customers to browse catalogues, place orders and manage their accounts directly from their mobile devices.

• Sales representative app – Enables field sales teams to place orders

Videos of The Ecommerce Platform Purpose-Built for B2B Trade.

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The Ecommerce Platform Purpose-Built for B2B Trade.