Guide: How to Select a B2B eCommerce Platform

eCommerce is now the #1 revenue-generating channel in B2B – and has been for four years running. But the data underneath that headline is sobering.

The Stakes: 80-95% Underperformance

Analysts estimate that as many as 80 to 95 percent of B2B eCommerce projects underperform or fail to meet adoption targets after launch.

The platforms that win the next five years won’t be the ones with the longest feature list. They’ll be the ones that reduce friction for buyers, reflect how sales actually works, and integrate cleanly with the systems of record already running the business.

This guide is the framework we wish every manufacturer and distributor had before they started a selection process.

Bonus Chapter: Practitioner’s Perspective

“What a decade of B2B replatforming has taught me about picking the right platform” by Samantha Schwartz

A candid chapter from Samantha Schwartz – a digital commerce leader with 15+ years at companies like Zoro.com, Integrated Supply Network, and Midland Industries, who has led platform selections across eCommerce, CRM, payments, search, and PIM.

Her insights:

• Take the RFP seriously. Not because of the vendors. Because of you.
• Map your order-to-cash before you talk to a single vendor.
• Is it live now?’ is the single best question I’ve learned to ask.

Get the guide now!