PIMtalk: Product Data Governance in B2B Manufacturing

For B2B manufacturers, poor product data governance creates costly inefficiencies, compliance risks, and lost revenue. This PIMtalk® webinar brings together Inriver’s governance strategist Dan O’Connor and VP of Sales Engineering Dave Copeland to show you how to build a framework that drives efficiency, accuracy, and better customer experiences.

What you’ll learn:

• Defining product data governance as a strategic framework, not just software
• Avoiding the pitfalls of a tools-first approach
• Aligning stakeholders to create clear ownership models and policies
• Using PIM to enforce governance with data quality rules, workflows, and access control
• Turning governance into a competitive advantage in manufacturing and distribution

Agenda:

1. Opening Insight: Why Most Companies Get Governance Backwards – Common pitfalls and why traditional approaches often fail.
2. Defining Product Data Governance: What It Really Is (and Isn’t) – Core components, misconceptions, and why clarity matters.
3. Framework vs. Tools: Governance Is Built, Not Bought – Why process and culture must come before technology.
4. The Role of PIM in Governance: PIM as the Enforcement Layer – How a PIM system operationalizes and sustains governance.
5. Key Takeaways & Next Steps: Practical Guidance for Manufacturers – Clear actions to strengthen governance and drive measurable results.