Unifying B2B & B2C Commerce for a Leading Dutch Technical Wholesaler
Case Study Overview
Installatie Balie, a major electrical-components distributor operating across Benelux, traditionally relied on an offline-first model. As B2B buyers increasingly moved to online channels, Installatie Balie’s gated-pricing model made them invisible during the digital discovery phase.
To regain that visibility and reach both B2B and B2C buyers, Installatie Balie acquired the consumer-facing Elektroshop label and partnered with Virto Commerce and Innovadis to implement a unified, composable commerce architecture. Virto now powers four storefronts (B2B, B2C, and two in-store portals) from a single centralized backend, integrating seamlessly with Microsoft Dynamics 365, two PIM systems, Tweakwise, Mollie, and logistics providers.
With Virto’s Commerce Innovation Platform, Installatie Balie achieved:
✅ MVP delivery in 8 weeks
✅ 4 storefronts under 1 composable commerce core
✅ 2x revenue growth within 6 months
✅ 100% real-time stock accuracy across all locations
Case Study Snapshot
Region
Europe
Industry
IT & Electronics
Technology
Services
Automation, Backend Development, Hosting & Infrastructure, Integration
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