Technology Snapshot

Made By

Advantive

Market Focus

Mid-market

Country HQ

North America

Regions Served

Australia & New Zealand

Technology Type

Opmetrix Field Sales & Retail Execution Overview

Opmetrix gives field sales teams and merchandisers everything they need in a single mobile app — order taking, retail execution, in-store audits, shelf compliance, and territory management. Built for the realities of route-based selling in Australia and New Zealand, it works offline in warehouses, retail floors, and anywhere reps lose connectivity. Back in the office, sales managers get real-time visibility into rep activity, store compliance, and pipeline — without chasing spreadsheets.

How do you position yourself against competitors?

Opmetrix goes further than standard mobile ordering tools by covering the full field execution picture — not just taking orders, but managing what happens in the store: shelf audits, planogram compliance, survey capture, and merchandising tasks. For distributors and consumer goods suppliers who need both rep-led selling and retail execution in one place, Opmetrix eliminates the need for separate ordering and merchandising tools. Its AU/NZ focus means local support, local integrations, and a product shaped by the specific workflows of this market.