Intershop - IDC - B2B eCommerce Reality Check Webinar

The B2B commerce reality check – With IDC’s Heather Hershey

Name: The B2B commerce reality check – With IDC’s Heather Hershey
Start: 2026-04-23T09:00:00-04:00
End: 2026-04-23T10:00:00-04:00

Event by Intershop

Date & Time: April 23 @ 9:00 am - 10:00 am

Virtual Event

Venue: Online

City:

Region: Global

About

Where to place your AI bets (and where not to) – With IDC’s Research Director for AI-Enabled Digital Commerce, Heather Hershey

In B2B commerce, the pressure to make the “right” next move has never been higher. Budgets are under scrutiny, AI is everything everywhere all at once, and the sheer number of options makes it harder to commit. That’s why we’re bringing in IDC – to combine independent market perspective with what we see working across our customer base, and help you cut through the noise.

60 minutes. Four concrete outcomes. A clear idea for your next move.

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