Women in B2B eCommerce

banner with text: Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company

Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company

Brooke Logan did not set out to work in B2B eCommerce. Her degree is…

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What We Learned at B2B eCommerce World Americas 2025

The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with…

Ljubitza Frkovich Mallqui - B2BEA Director

Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui

B2B eCommerce is global but its momentum is driven by local leaders who know…

Boston Scientific Enterprise B2B eCommerce Manufacturer of the Year

Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year

What happens when digital transformation stops being a project and becomes a growth lever…

Build Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia 11

Build Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia

In B2B commerce, we often focus on building the perfect storefront, clean UX, robust…

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby 15

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan 19

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan

Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…