Women in B2B eCommerce
Sabrina Williams on Building B2B eCommerce in Telecom Distribution: Data, Digital Adoption, and an AI Use Case Worth Watching
Sabrina Williams has spent more than two decades at the intersection of marketing and technology, and the niche she found there was not accidental.
Teresa Herrmann on Building B2B eCommerce in Hydraulic Manufacturing
Teresa Herrmann manages digital commerce at Bailey International, a Knoxville-based manufacturer and distributor of hydraulic cylinders, pumps, motors, and valves, where she helps build the company’s eCommerce program across its website, Amazon, and eBay channels.
How Lorrie Mizuko Built a B2B eCommerce Career by Saying Yes to the Unfamiliar
Lorrie Mizuko did not grow up with a clear picture of where she was…
Jessica Wetzel on Two Decades Connecting B2B Buyers and Suppliers
The next wave of careers in B2B eCommerce will look a lot like the…
Master Data Powers B2B eCommerce for Manufacturers and Distributors: A Conversation with Nichole Hess
For nearly two decades, Nichole Hess has been quietly building the layer that everything in B2B…
25 Years of B2B Commerce and a New Ambition: How Shannon Zonca Is Transforming Digital at MillerKnoll
MillerKnoll has been doing B2B eCommerce for more than twenty-five years. That tenure, spanning multiple…
From Military Expeditions to HVAC eCommerce: How Isabel Cloutier Is Building Digital Strategy at Innovair Solutions
In B2B eCommerce, digital transformation rarely follows a straight line. Manufacturers and distributors face…
From Beer to Millwork: How Tonia Coletta Is Leading B2B Commerce Transformation at Metrie
Tonia Coletta spent fifteen years in the beer industry before she ever thought seriously…
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11…
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual…
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…