How Lactalis Optimized for Growth with OroCommerce
Case Study Overview
Lactalis, a global leader in dairy, tackled the challenge of fragmented systems and manual processes by introducing OroCommerce across 12 markets and counting. In just two years, this approach connected 15,000 customers, making it easier for them to search and order products while streamlining operations for internal teams.
- 15,000 Customers Onboarded Across 12 Markets
- 44% Reduction In Manual Processes
- 230% Growth In Digital Orders
The Challenge
Lactalis uses a mix of digital channels, like EDI and eCommerce, alongside traditional offline methods to take customer orders. But each region ran independently, using systems at different stages of maturity and their own business processes.
Without a unified system, the challenges quickly piled up:
- Costly Market Expansion: Every new market required custom IT projects, draining resources and delaying launches. Growth came with a heavy price tag.
- Stifled Scalability: Processes that worked in one region couldn’t be easily replicated in another. The lack of a standardized platform made it difficult to adapt and innovate at the pace the business needed.
- Security and efficiency: With different solutions managed locally, following the security standards of the group is very difficult and leads to evident extra costs.
As the company grew, these issues became impossible to ignore. Lactalis needed a solution to cut through the complexity, streamline operations, and give customers the experience they expected, no matter where they were.
The Solution
So how do you modernize operations across a dozen unique markets while keeping things local and practical? For Lactalis, the answer was a step-by-step digital commerce strategy that balanced global consistency with regional adaptability.
The journey started with three pilot markets, where Lactalis tested the OroCommerce-powered platform with small groups of 100 customers. Every challenge was an opportunity to refine the system and ensure it fit the real needs of both customers and teams.
This careful, deliberate rollout prevented the chaos often seen in large-scale system changes. Within two years, the platform successfully expanded to 12 markets – a clear win for the company’s strategy.
Digital Transformation
With OroCommerce’s multi-brand and multi-website capabilities, Lactalis built a solution that handled the demands of a global operation while tailoring itself to local realities:
- In regions where customers reordered frequently, the platform offered an efficient portal for placing and tracking orders.
- Markets that needed a more retail-like experience got easy-to-navigate catalogs with detailed product information.
- Customizable features allowed each region to tailor workflows and interfaces to match how they do business.
The platform also allowed Lactalis to reach customers in regions without a distributor network…
Explore the full case study for more details.
Case Study Snapshot
Region
Global
Industry
Food & Beverage
Technology
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