Rust-Oleum slashes product information management time by up to 90% with Inriver and Ntara
Case Study Overview
Learn how leading spray-paints and coatings manufacturer Rust-Oleum partnered with Inriver and Ntara to drive omnichannel growth.
90%
Time reduction
$1bn
Revenue
6000+
SKUs
Summary
Rust-Oleum, a trusted name in specialty coatings for over a century, transformed its fragmented product information processes into a unified, efficient system with Inriver and implementation partner Ntara.
Previously managing 5,000–6,000 SKUs through spreadsheets, local files, and tribal knowledge, Rust-Oleum faced major inefficiencies, duplicated work, and inconsistent data across teams and retail partners. By adopting Inriver, the company centralized its product data into a single source of truth—streamlining workflows, automating syndication, and ensuring data accuracy across ecommerce channels.
Outcomes:
- Reduced product management time by up to 90%
- Established a single source of truth for all product data
- Automated data syndication for major retail partners
- Improved collaboration across ecommerce, marketing, and operations
- Increased scalability without adding headcount
- Strengthened product data accuracy and customer trust
Case Study Snapshot
Region
North America
Industry
Industrial & Construction
Technology
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