W.B. Mason Increases Speed to Market by 67% and Boosts Product Enrichment with Inriver
Case Study Overview
W.B. Mason centralizes product data to dramatically accelerate speed to market
67%
Improved time-to-market
95%+
AI enrichment accuracy
100,000+
SKUs managed
Summary
W.B. Mason, one of the largest privately held office products dealers in the U.S., modernized its century-old, service-driven business model by digitizing and centralizing product information with Inriver PIM.
Facing a dramatic market shift during the pandemic and an urgent need to launch thousands of new products online, W.B. Mason turned to Inriver to eliminate bottlenecks in product content creation and accelerate time-to-market. The platform enabled the company to streamline content operations, unify data from hundreds of vendor sources, and transform offline catalog processes into efficient digital workflows.
With Inriver, W.B. Mason reduced product onboarding time from 7 days to under 3, improved data accuracy across its 100,000+ SKUs, and empowered teams to enrich 70% of its catalog with consistent, high-quality content. The addition of Inspire by Inriver and AI-driven attribute generation has further advanced content creation—achieving 90–95% accuracy rates and cutting manual work from weeks to seconds.
Outcomes:
- Reduced time-to-market from seven days to under three
- Centralized and digitized a historically print-based catalog model
- Unified product data across more than 100,000+ SKUs
- Achieved 90–95% accuracy in AI-generated attributes
- Scaled catalog enrichment across the majority of active products
Case Study Snapshot
Region
North America
Industry
Sales
Technology
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