Technology Snapshot

Made By

Salsify

Market Focus

Enterprise, Mid-market

Country HQ

North America

Regions Served

Asia & India, Australia & New Zealand, Europe, Middle East, North America, South America, UK & Ireland

Year Launched
2012

Technology Type

Salsify Overview

Founded in 2012, Salsify is the Product Experience Management (PXM) platform that empowers manufacturers, brands, and distributors to win in e-commerce. We partner with industrial B2B manufacturers—from mid-market leaders to global enterprises—who are modernizing their operational and go-to-market strategies to meet the demands of today’s buyers.

Our customers span executive leadership, IT, marketing, and sales teams who rely on Salsify to centralize, govern, and syndicate accurate product data at scale while automating workstreams to drive efficiency. Salsify helps manufacturers manage complex product catalogs, distributor ecosystems, and customer-specific experiences across ecommerce sites, marketplaces, portals, and ERP-integrated environments.

Salsify helps manufacturers accelerate speed-to-market, improve product data quality, improve channel relationships, and drive higher conversion across every channel to compete more effectively in an increasingly digital-first landscape.

How do you position yourself against competitors?

Salsify PXM is purpose-built for brands as a unified platform. We're the only solution that natively integrates PIM, Syndication, GDSN, Enhanced Content, Digital Catalogs and AI-powered Workflows, enabling you to drive better automation and efficiency, and scale your usage as your needs evolve.

Case studies using Salsify

Videos of Salsify

https://play.goconsensus.com/adf7f9152
See Salsify's AI-powered workflows in action