Reports & Whitepapers
Our Reports section provides comprehensive analyses and in-depth insights into the B2B eCommerce industry. Access data-driven reports and forecasts to inform your strategic decisions.
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The 2026 B2B Commerce AI Benchmark: What 100 B2B Leaders Report
We surveyed 100 B2B manufacturers and distributors to understand the gap between companies seeing ROI and those still stuck in pilot mode. What we found challenges the hype.
2025 Industrial Buyer Report: How Digital Expectations are Shaping B2B Ecommerce
Discover how industrial buyers digital-first expectations are reshaping B2B ecommerce, and what distributors must deliver to stay competitive.
Unifying B2B eCommerce, Marketing and Sales in 2026
Aligning eCommerce, marketing and sales remains one of the biggest challenges for B2B organizations in 2026. While many companies are making progress, true unification is still rare. Based on insights from 100…
How Product Data Fuels Success in the Age of AI Commerce
While 76% of B2B organizations now use GenAI to improve productivity, MIT reports that 95% of AI pilots fail, most often because product data is inaccurate, inconsistent, or scattered across systems. Bad…
The Agentic Commerce Playbook
Are you ready for AI agents that buy for customers? AI already helps consumers discover products. Soon, it will purchase them too.
The Architecture of Efficiency: Building a Future-Proof B2B Ecosystem
This whitepaper outlines a strategic shift from “surviving” on manual effort to “thriving” through an orchestrated ecosystem. We explore the three core pillars of digital maturity: a robust Data Foundation (PIM), intelligent Connective Tissue (iPaaS), and a seamless Transactional Layer.
B2B Commerce Buying Guide
The complete guide to evaluate modern B2B commerce platforms Manufacturers, distributors and wholesalers are under growing pressure to modernize commerce experiences, streamline complex purchasing workflows and meet rising expectations for speed, convenience…
Cut Order Processing Costs by 40% with Modern Industrial Digital Commerce
Reduce Internal Burden on Service and Engineering. Drive industrial sales with an all-in-one commerce portal and AI visual search. Customers and product support teams shouldn’t have to rely on engineers for parts…
The Agentic Commerce Playbook
Are you ready for AI agents that buy for customers? AI already helps consumers discover products. Soon, it will purchase them too. Agentic commerce introduces autonomous agents that can research, compare, and…
The 2026 B2B Commerce AI Benchmark
We surveyed 100 B2B manufacturers and distributors to understand the gap between companies seeing ROI and those still stuck in pilot mode. What we found challenges the hype. The Reality of Enterprise AI…
Composable Commerce: From IT Initiative to Business Strategy
For years, composable commerce lived firmly in the domain of IT architecture discussions. Microservices, APIs, headless frontends, and deployment models were the subject of technical debates, often far removed from the priorities of business leaders…
The Industrial Product Content Gap
The core challenge in industrial B2B is that the most important product knowledge often lives outside e-commerce systems, locked in technical documents that digital channels cannot easily access and use. This ebook…