The Inevitable Change: Revealing the Future of B2B Commerce

A landmark study of UK B2B decision-makers reveals two competing realities: accelerating digital ambition on one side; stalled investment and fragmented infrastructure on the other.

Commissioned by Commerce, Glass Atlas, and PayPal, and conducted by YouGov, this report unpacks the forces shaping that divergence, through the lens of Kevin Kelly’s The Inevitable and the lived experience of British B2B firms today.