B2B eCommerce News & Insights

The B2B eCommerce Association brings you B2B eCommerce & digital transformation news and insights from across the globe.

bynder b2bea premium partner

Bynder: AI-Powered Digital Asset Management Built for B2B Manufacturers and Distributors

For B2B manufacturers and distributors, the operational difficulty of digital commerce often shows up…

luminos labs premium partner of the b2bea

Luminos Labs: Engineering Intentional Execution for B2B eCommerce

Manufacturers, distributors, and complex retailers running multi-system, ERP-centric commerce environments share a common frustration:…

banner with text: 25 Years of B2B Commerce and a New Ambition: How Shannon Zonca Is Transforming Digital at MillerKnoll

25 Years of B2B Commerce and a New Ambition: How Shannon Zonca Is Transforming Digital at MillerKnoll

MillerKnoll has been doing B2B eCommerce for more than twenty-five years. That tenure, spanning multiple…

Banner with text: From Military Expeditions to HVAC eCommerce: How Isabel Cloutier Is Building Digital Strategy at Innovair Solutions

From Military Expeditions to HVAC eCommerce: How Isabel Cloutier Is Building Digital Strategy at Innovair Solutions

In B2B eCommerce, digital transformation rarely follows a straight line. Manufacturers and distributors face…

banner with text: The Right Technology, The Wrong Customer What PIM Vendors Can Learn From Elias Howe

The Right Technology, The Wrong Customer What PIM Vendors Can Learn From Elias Howe

Article Four of Four — The B2B Ecommerce Association White Paper Series on PIM…

From 2% to 25% Online with AJ Brenner 20

From 2% to 25% Online with AJ Brenner

In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries.

Digital Transformation: Beyond the Buzz 26

Digital Transformation: Beyond the Buzz

“Digital transformation” has become one of the most overused phrases in business. Used loosely…

banner with text: B2B PIM Solution Providers That Actually Understand How B2B Buyers Work. About finding the right PIM partner

How Do You Find the Right PIM Partner for B2B?

Most B2B manufacturers and distributors that have struggled through a product information management (PIM)…

banner with text: Beyond Normalization: A Distributor's Guide to Building a Content Voice That Scales

Beyond Normalization: A Distributor’s Guide to Building a Content Voice That Scales

Article Three of Four — The B2B Ecommerce Association White Paper Series on PIM…

banner with text: The Expedition: A Manufacturer's Guide to Getting Product Data Right

The Expedition: A Manufacturer’s Guide to Getting Product Data Right

Hiram Bingham didn’t wander into the Peruvian Andes and stumble across Machu Picchu. He…

Overcoming Advanced Shopify B2B Ecommerce Challenges: A Comprehensive Guide for Commerce Leaders 41

Overcoming Advanced Shopify B2B Ecommerce Challenges: A Comprehensive Guide for Commerce Leaders

Shopify has rapidly evolved to support the needs of modern B2B commerce through its…