Digital Transformation

Digital transformation is often a catch-all. But real transformation in B2B requires technical execution, internal change management, and customer adoption. Please find resources from B2BEA experts and partners here. To share content for consideration, please request it here.

B2B eCommerce Compass 2026

B2B Ecommerce Compass 2026

B2B commerce in 2026: There’s no growth without a strong foundation.A new guide from…

The Digital Mistake Killing B2B Distributors with Bob Lewis 5

The Digital Mistake Killing B2B Distributors with Bob Lewis

In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.

big commerce - The Complete Guide to B2B Digital Maturity

The Complete Guide to B2B Digital Maturity

Discover how your business can leverage new technology to improve customer experience, streamline operations,…

Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It 11

Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It

This eBook is written for mid-market manufacturers and distributors who know they need an…

[ON DEMAND WEBINAR] Building a Best-of-Breed B2B Stack: Exploring Digital Transformation with Wastequip 15

[ON DEMAND WEBINAR] Building a Best-of-Breed B2B Stack: Exploring Digital Transformation with Wastequip

Find the recording of this webinar here!  Join Americaneagle.com, Salsify, and OroCommerce to dive…

Introduction to eProcurement Integration 19

Introduction to eProcurement Integration

B2B eProcurement integration can feel complex, especially for suppliers supporting enterprise buyers with different…

How to select a B2B eCommerce Platform (1)

How to Select a B2B eCommerce Platform in 2026

Selecting a B2B eCommerce platform isn’t just an IT project, it’s a decision that…

The Digital Wake-Up Call 25

The Digital Wake-Up Call

Excerpt from “B2B Digital for CEOs” Let’s start with a simple truth: eCommerce is…

You Can’t Outsource Digital Transformation 29

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…

Pensive businessman working in the office

What We Don’t Say Out Loud About Change Management in Digital Transformation

Excerpt from the book B2B Digital for Executives. The Emotion No One Talks About…

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask) 35

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)

In boardrooms across the country, manufacturers and distributors are asking big questions: You can’t…

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby 39

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…