Digital Transformation
Digital transformation is often a catch-all. But real transformation in B2B requires technical execution, internal change management, and customer adoption. Please find resources from B2BEA experts and partners here. To share content for consideration, please request it here.
Building B2B eCommerce in Latin America: Why Community Matters More Than Ever
B2B eCommerce isn’t growing at the same pace everywhere. In Latin America specifically, momentum…
Graham Lubie on the AI Enablement Pyramid: What Manufacturers and Distributors Need Before They Automate
Most manufacturers and distributors already know they need to do something about artificial intelligence….
Why Virto Commerce’s Founders Say Digital Transformation Doesn’t Remove Complexity, It Relocates It
Every B2B manufacturer and distributor hears the same pitch when a new commerce platform…
Why Piers Gorman Says B2B Payments Are the Most Overlooked Lever in Digital Transformation
TreviPay’s Piers Gorman on the expectation gap between buyers and sellers, the fraud landscape…
How Colleen Daly and Divyaanshu Makkar Are Reimagining AI, Customer Experience, and Operational Agility for Manufacturers and Distributors
B2B eCommerce transformation rarely comes from technology alone. It happens when business leaders connect…
Replatforming eCommerce for Manufacturers & Distributors without Rebuilding the Past
Join Virto Commerce and Reveation Labs for a practical discussion on how manufacturers and…
eProcurement Integration: Where Buyers Actually Buy
There is a version of the B2B eCommerce story that sounds simple. Build the…
What’s your next move? A practical B2B commerce handbook
In B2B, the pressure to ‘go digital’ and to ‘get e-commerce right’ is intense….
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching…
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s…
Your Digital Maturity Score Isn’t a Number. It’s a Direction.
The B2BEA Digital Maturity Self-Scoring Tool is back and it’s worth a second look….