Jelly Belly Boosts Conversions by 72% with KIBO’s eCommerce Solution
Case Study Overview
Challenge: Legacy custom platform was outdated, hosting burden was high, and launching new market-specific sites took months. Jelly Belly needed to modernize while supporting complex hybrid business model (DTC, international distributors, national retailers, specialty shops).
Solution: Migrated to Kibo’s cloud-based composable platform with native mobile experience. Enabled authorized B2B customers to download price lists, manage regional bulk orders, and access customized sites by country with localized language and currency.
Results:
- 300% increase in mobile sales after platform launch
- 72% increase in conversions through optimized digital experience
- Consolidated management of 46 B2C and B2B websites globally into single platform
- Reduced technology burden and enabled faster site launches
Case Study Snapshot
Industry
Food & Beverage
Technology
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