Trustana

Trustana is an intuitive platform for modern B2B e-commerce. It supports comprehensive SKU data management, automated sourcing and enriching of product attributes, and custom marketing content generation to get your products seen and sold faster.

Global commerce is always changing. Today, buyers expect complete and accurate product information, available conveniently in a variety of purchasing channels, coming from trusted sources, and in an integrated experience. The people who buy for business want the purchasing experience to be as easy as when they buy for themselves. As a result, the manufacturers, resellers, and distributors that replicate it best are the ones that outperform their peers.​ Trustana makes it easy to do, safely, quickly, and consistently.

Seeded by Temasek in 2020, Trustana’s mission is to help businesses understand and leverage the thing that powers modern commerce: their product data. We enable businesses to aggregate, enrich, and syndicate their product information that not only drive superior buying experiences but also free teams from the error-prone and tedious manual approach.

Trustana handles the product data journey end-to-end, from unifying first-party data and sourcing the essential details you’re missing to generating marketing content unique to your brand’s voice and even expanding sales channels & geographies with localization capabilities.