How Vallen Achieves 85% Faster product Onboarding and Reduced Operational Costs
Case Study Overview
Vallen, a long-established leader in industrial MRO and safety equipment distribution, set out to expand beyond its traditional enterprise base and grow eCommerce as a scalable revenue channel. While the business had invested in ERP and PIM systems, a critical gap remained: product data. Much of their catalog lacked the detailed specifications needed for online buying, and supplier data was often incomplete or unavailable in digital formats. Combined with limited internal resources, this meant only about 20% of their catalog was online, slowing their ability to reach new customers and scale efficiently.
To address this, Vallen partnered with Trustana to strengthen the data foundation behind its eCommerce operations. Starting with minimal inputs such as product names and images, Trustana automated the enrichment of over 60 attributes per SKU across 18 product categories. What previously took weeks of manual effort was completed in under two days, enabling a significant shift in how quickly and consistently products could be brought online.
The impact was immediate and measurable. Vallen achieved an 85% faster product onboarding process, reduced operational overhead, and unlocked the ability to scale its catalog without increasing manual workload. More importantly, enriched product content improved the overall shopping experience, strengthened product-level SEO, and positioned the business to compete more effectively in digital channels. With a stronger data foundation in place, Vallen transformed its eCommerce capability from a constraint into a driver of scalable growth.
Case Study Snapshot
Region
Asia & India
Industry
Industrial & Construction
Technology
Services
AI, Content Marketing, Data, Digital Transformation
Images
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