Braskem Built a B2B Portal That Saves 22,000 Work Hours a Year
Case Study Overview
Braskem, the largest petrochemical company in the Americas, was running a sales process that couldn’t keep up. Customers placed orders through inside sales reps. Shipment tracking required a phone call. Account teams spent hours on requests that should’ve been self-service.
The fix wasn’t a minor UI update. Braskem built “Bridge” — a B2B commerce portal integrated with their SAP backend — to give buyers real-time order status, shipment tracking, and mass order processing without picking up the phone.
The numbers after launch:
- 12,000 orders processed monthly
- 22,000+ internal work hours saved annually
- 13% increase in customer satisfaction across 800+ companies in the Americas and Europe
The work hours figure is the one worth sitting with. It’s the equivalent of roughly 11 full-time employees freed from manual order management every year.
Braskem validated demand with a five-month MVP before committing to full build. Implementation ran in phases with AAXIS Digital, keeping SAP integration and live inventory data at the core from day one.
Case Study Snapshot
Industry
Petrochemical
Technology
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