Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
The Expedition: A Manufacturer’s Guide to Getting Product Data Right
Hiram Bingham didn’t wander into the Peruvian Andes and stumble across Machu Picchu. He…
Overcoming Advanced Shopify B2B Ecommerce Challenges: A Comprehensive Guide for Commerce Leaders
Shopify has rapidly evolved to support the needs of modern B2B commerce through its…
Two Different Problems: Why the PIM Decision Looks Nothing Alike for Manufacturers and Distributors
Article One of Four — The B2B Ecommerce Association White Paper Series on PIM…
The Real State of B2B Commerce (It’s Not What You Think) with Paul Do Forno
A Defining Moment for B2B eCommerce In this episode of the B2B eCommerce Show,…
From Beer to Millwork: How Tonia Coletta Is Leading B2B Commerce Transformation at Metrie
Tonia Coletta spent fifteen years in the beer industry before she ever thought seriously…
The Hidden Engine of E-Commerce with Rob Gonzalez
Rob Gonzalez has spent more than a decade shaping how products are discovered, evaluated,…
The Real Reason B2B eCommerce Projects Fail
When I speak with executives at manufacturing and distribution companies about B2B eCommerce, the…
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11…
Distributors: Stop Trying to Fix Your Suppliers. Here’s What to Do Instead
Distributors are constantly running into challenges when trying to change data standards. Instead, distributors…
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching…