Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s…
Your Digital Maturity Score Isn’t a Number. It’s a Direction.
The B2BEA Digital Maturity Self-Scoring Tool is back and it’s worth a second look….
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
B2B eCommerce has shifted from an optional channel to a core business capability. For…
Digital Marketing Transformation in Manufacturing Industries
As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows,…
The Systems That Power B2B Commerce
One of the biggest challenges when you’re building your foundational knowledge of B2B digital…
Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy
You spent a decade transforming your business for digital buyers. You built the portal….
How AI-Powered Search is Transforming eCommerce for Manufacturers and Distributors
Turning Complex Search Into a Digital Transformation Win with AI-Powered Product Discovery B2B buyers…
WizCommerce New Product launch: Ella – AI order & quote automation employee
Ella is an AI order and quote automation assistant built for wholesalers and distributors,…
Building Resilience Against Business Identity Theft
The acceleration of digital commerce has unlocked new opportunities for retailers and B2B merchants,…
Beyond The ERP: Rethinking B2B Order Management
B2B buyers expect more than your ERP can deliver The gap is widening. Buyers…
Salsify’s Product Experience Management Expertise for B2B Manufacturers and Distributors
As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to deliver…