Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
How Optimizely Brings AI-Powered Commerce, Content, and Experimentation for Manufacturers and Distributors
B2B digital commerce is no longer a side channel for manufacturers and distributors. It…
The Quiet Shift: When Product Data Became a Legal Necessity
A few months ago, I was reading a set of proposed AI agent use…
Master Data Powers B2B eCommerce for Manufacturers and Distributors: A Conversation with Nichole Hess
For nearly two decades, Nichole Hess has been quietly building the layer that everything in B2B…
Bynder: AI-Powered Digital Asset Management Built for B2B Manufacturers and Distributors
For B2B manufacturers and distributors, the operational difficulty of digital commerce often shows up…
Luminos Labs: Engineering Intentional Execution for B2B eCommerce
Manufacturers, distributors, and complex retailers running multi-system, ERP-centric commerce environments share a common frustration:…
25 Years of B2B Commerce and a New Ambition: How Shannon Zonca Is Transforming Digital at MillerKnoll
MillerKnoll has been doing B2B eCommerce for more than twenty-five years. That tenure, spanning multiple…
From Military Expeditions to HVAC eCommerce: How Isabel Cloutier Is Building Digital Strategy at Innovair Solutions
In B2B eCommerce, digital transformation rarely follows a straight line. Manufacturers and distributors face…
The Right Technology, The Wrong Customer What PIM Vendors Can Learn From Elias Howe
Article Four of Four — The B2B Ecommerce Association White Paper Series on PIM…
From 2% to 25% Online with AJ Brenner
In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries.
Digital Transformation: Beyond the Buzz
“Digital transformation” has become one of the most overused phrases in business. Used loosely…
How Do You Find the Right PIM Partner for B2B?
Most B2B manufacturers and distributors that have struggled through a product information management (PIM)…
Beyond Normalization: A Distributor’s Guide to Building a Content Voice That Scales
Article Three of Four — The B2B Ecommerce Association White Paper Series on PIM…