Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
Courtney Seim on How Listening to Customers Built Cameron Ashley’s B2B eCommerce Platform
A B2B eCommerce site built entirely from customer conversations, rather than a template borrowed…
Teresa Herrmann on Building B2B eCommerce in Hydraulic Manufacturing
Teresa Herrmann manages digital commerce at Bailey International, a Knoxville-based manufacturer and distributor of hydraulic cylinders, pumps, motors, and valves, where she helps build the company’s eCommerce program across its website, Amazon, and eBay channels.
B2B Digital Maturity Assessment
Take the BigCommerce B2B Digital Maturity Assessment to evaluate your digital capabilities across strategy, systems, and operations, and uncover exactly what’s needed to reach the next level.
Closing the Product Data Gap in B2B eCommerce: How Trustana Helps Manufacturers and Distributors Build Catalog Infrastructure at Scale
For manufacturers and distributors managing large, complex product catalogs, the gap between the data…
Inriver: Turning Complex Product Data Into Competitive Advantage for B2B Manufacturers, Brands, and Retailers
For manufacturers, distributors, and global brands managing thousands of SKUs across dozens of channels…
The 20% window: product data, agentic commerce, and the sales you don’t know you’re losing
By Troy Sample, Vice President of Sales, and Dan Bronson, Partner, Digital Strategy and…
Rebecca Xing on Closing the Product Data Gap for B2B Manufacturers and Distributors
The next phase of B2B eCommerce will be built on better product data. That…
Webinar on Demand: The 2026 State of B2B Commerce
Watch our webinar for a deeper recap of the key findings from the 2026…
Jessica Wetzel on Two Decades Connecting B2B Buyers and Suppliers
The next wave of careers in B2B eCommerce will look a lot like the…
Autonomous Procurement Has a Supplier Problem
Why AI agents won’t replace Procurement Infrastructure. They’ll depend on them. Here is the…
The B2B eCommerce Agency: Consulting and Implementation for Manufacturers and Distributors Ready to Modernize
Most B2B eCommerce projects do not fail because organizations lack commitment or investment. They…
Kaavio Joins the B2B eCommerce Association as a Premium Partner: AI-Native Product Content for Manufacturers and Distributors
Product content has quietly become one of the most important growth levers in B2B…