Webinar

Tech Tank: Now On Demand

Sarah Falcon | August 4, 2025
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Thank you to everyone who made it to our live Tech Tank in February. Video now available on-demand to all B2BEA members.

We put two AI startups in the hotseat to see the real-life application in B2B. and presented their AI-driven solutions to enhance product discovery, preserve tribal knowledge, and streamline operations for distributors and manufacturers.

Hosted by and B2BEA coaches , and who asked the startup leaders the hard-hitting questions.

Highlights include:
✅ AI-powered e-commerce co-pilots
✅ Retaining industry expertise with smart knowledge bases (how to make the most of the “silver tsunami!”)
✅ Boosting conversions and efficiency

About the Author
Sarah Falcon
Sarah Falcon is the SVP of Global Marketing for the B2B eCommerce Association. A B2B eCommerce and marketing expert, speaker, and writer, she covers growth and change in B2B eCommerce. She also heads the global Women in B2B eCommerce network with education, events, and community-building.
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