Brunswick unifies 150 brands and accelerates time-to-market by 28%
Case Study Overview
The global leader in marine manufacturing and innovation revolutionized its digital ecosystem with the Inriver PIM platform.
150+
Brands unified
+28%
Faster to market
+50%
Faster localization
Summary
Brunswick—the world’s largest marine manufacturer—centralized product information for over 150 global brands with Inriver, accelerating time-to-market by 28% and enabling seamless collaboration across its divisions.
By replacing fragmented, siloed systems with a unified Product Information Management (PIM) platform, Brunswick gained a single source of truth for all product data. Inriver Enrich, Syndicate Plus, and Inspire streamlined workflows, automated syndication, and synchronized print and digital content—boosting data accuracy and reducing manual workload.
Outcomes:
- Unified 150+ brands under one digital ecosystem
- Centralized data for faster, more accurate content delivery
- Automated syndication across Amazon and other digital channels
- Cut review meetings from 6 hours to 1–2 hours through workflow efficiency
- Achieved 50% faster translation speed for multilingual content
- Strengthened collaboration and accountability across global teams
With Inriver as its digital backbone, Brunswick now delivers consistent, compliant, and scalable product experiences—empowering teams to innovate faster and grow efficiently across its global portfolio.
Case Study Snapshot
Region
North America
Industry
Industrial & Construction
Technology
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