Salesforce B2B Commerce is an enterprise e-commerce platform designed specifically for the unique complexities of business-to-business sales. Built natively on the trusted Salesforce platform, it bridges the gap between digital storefronts and core CRM data (Sales, Service, and Marketing).

By uniting self-serve purchasing with AI-driven autonomous tools—powered by Agentforce—it enables businesses to launch storefronts rapidly, automate merchandising, and empower global buyers to order seamlessly 24/7.

The Industry Reality

53% of all B2B revenue is projected to originate from digital channels.

Modern B2B buyers expect consumer-grade digital speed alongside enterprise-level custom functionality. B2B merchants face a critical operational dilemma: how to satisfy complex buying parameters (negotiated pricing, multi-account hierarchies, volume shipping) without overwhelming sales teams or expanding tech stack costs.

Salesforce solves this challenge by eliminating disconnected silos, giving sales reps, merchants, and buyers a single, unified view of business interactions.

Core Capabilities & Value Drivers

1. Consumer-Grade Buying, B2B-Grade Complexity

• Tailored Account Entitlements: Deliver custom product catalogs, negotiated pricing tiers, and account-specific promotions to each distinct buyer.

• Complex Cart & Payment Processing: Facilitate high-volume order processing with split-shipping locations, multiple delivery speeds, and flexible, preferred payment options.

• On-Behalf-Of Ordering: Allow representatives or buyers to seamlessly manage and complete purchases across multiple subsidiary accounts or locations.

2. Agentforce AI & Autonomous Operations

• Instant Storefront Launch: Deploy complete, branded storefronts in under 30 minutes with zero code required using Agentforce merchant skills.

• Multimodal Reordering: Allow buyers to reorder products using natural language prompts, photo uploads, or video content integrated across direct channels and messaging apps.

• Automated Merchandising: Utilize real-time data insights to dynamically update inventory, adjust prices, and tailor promotional banners.

3. Unified Native Order Management

• Streamline cross-channel fulfillment using a single code-base.

• Reduce manual overhead and third-party integrations by natively uniting Commerce with Salesforce Sales, Service, and Marketing clouds.