B2B eCommerce News & Insights
The B2B eCommerce Association brings you B2B eCommerce & digital transformation news and insights from across the globe.
Podcast
Building B2B eCommerce in Latin America: Why Community Matters More Than Ever
B2B eCommerce isn’t growing at the same pace everywhere. In Latin America specifically, momentum…
Podcast
Graham Lubie on the AI Enablement Pyramid: What Manufacturers and Distributors Need Before They Automate
Most manufacturers and distributors already know they need to do something about artificial intelligence….
Podcast
Adrienne Hartman on Building Sales and Marketing Alignment That Grows B2B eCommerce
Adrienne Hartman has spent 26 years turning technical instinct into business judgment, and 19…
Podcast
Why Virto Commerce’s Founders Say Digital Transformation Doesn’t Remove Complexity, It Relocates It
Every B2B manufacturer and distributor hears the same pitch when a new commerce platform…
Insights & advice
Courtney Seim on How Listening to Customers Built Cameron Ashley’s B2B eCommerce Platform
A B2B eCommerce site built entirely from customer conversations, rather than a template borrowed…
Podcast
Dechay Watts on Why B2B Loyalty Depends on Operational Trust, Not Perks
Most manufacturers and distributors still think of loyalty as a rewards program: points, rebates,…
What’s your next move? A practical B2B commerce handbook
In B2B, the pressure togo digital and to get eCommerce right is intense. But there’s no single roadmap to success. The right next step depends on your context: what you already have, where your process gets stuck, and how much change your organization can realistically handle at once.
Podcast
Execution Over Activity: How Radu Munteanu Is Rethinking B2B eCommerce for Distributors
The founder and CEO of Luminos Labs has spent 16 years watching digital commerce…
Podcast
Novatize CEO François-Jérôme Gosselin on Composable Commerce and the Future of B2B Product Data
Every January, a handful of reports try to tell manufacturers and distributors where B2B…
Sabrina Williams on Building B2B eCommerce in Telecom Distribution: Data, Digital Adoption, and an AI Use Case Worth Watching
Sabrina Williams has spent more than two decades at the intersection of marketing and technology, and the niche she found there was not accidental.
Podcast
Why Piers Gorman Says B2B Payments Are the Most Overlooked Lever in Digital Transformation
TreviPay’s Piers Gorman on the expectation gap between buyers and sellers, the fraud landscape…